Tata motors acquisition of jaguar and land rover case study pdf

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First and foremost, the deal would assist the company in acquiring a global footprint as well as entering the prestigious segment of the worldwide automobile market. After this deal, Tata Motors owned the cheapest car in the world The Nano going at around 2, as well as some of the most expensive and luxurious vehicles such as Land Rover and the Jaguar. Though the deal solicited some skepticism based on the fact that Tata was an Indian company that was about to display the luxury brands, ownership should not be a major issue in terms of the marketing. It is also worth noting that the acquisition of Jaguar and Land Rover both of which have global presence as well as a good repertoire in terms of established brands, Tatar Motors will be promoted to become a major player in this industry. It is in this view that the company stands to gain a lot from the deal as its market would be spread out to other geographical regions across the globe. The opportunities in terms of the diverse customer segments would also be increased.

Case Study of Tata Motor Acquisition of Jaguar and Land Rover

Case Study: Tata Motors Acquisition of Jlr | Case Study Template

Literatures, in the past, have discussed several mergers and acquisition cases from the automobile industry. What make the acquisition more interesting is the fact that Tata being an Indian low-cost car manufacturer attains success in handling a premiere brands like Jaguar Land Rover, while Ford in spite of its huge experience and size in the industry, failed to live up to the expectation. Since the acquisition has taken place, sales and profits of Jaguar Land Rover have seen a tremendous growth. As Tata is a low cost car manufacturer and Jaguar Land Rover is a premium car maker, literature suggest some major challenges for maintaining the brand image of luxury products after change of such ownerships. This research aims to identify the branding hurdles for Jaguar Land Rover after the change of ownership from Ford to Tata with the help of the following research question:. This paper uses qualitative study primarily based on ten interviews with top management portfolio holders from Ford, Jaguar Land Rover and Tata as well as industry experts to study the differences in post-acquisition strategies adopted by the two owners. The study reveals that Ford used organizational integration strategies, which limited the quality of decision making of Jaguar Land Rover management team.

Tata Motors Case Study

Acquisition of Jaguar and Land Rover provides the company with a strategic opportunity to acquire iconic brands with a great heritage and global presence, and increase the companys business diversity across markets and product segments. If they run the brands as a British company and invest properly in new product, it will be successful because they are still attractive brands. Market conditions are now extremely tough, especially in the key US market, and the Tatas will need to invest in a lot of brand building to make and keep JLR profitable. Jaguar was involved in the manufacture of high-end luxury cars, while Land Rover manufactured high-end SUVs. Forming a part of the purchase consideration were JLRs manufacturing plants, two advanced design centers in the UK, national sales companies spanning across the world, and also licenses of all necessary intellectual property rights.
Ford had. Tata group employs over , people worldwide, and allows. Chauhan Tata Group is a global enterprise, which was founded by Jamsetji in Their headquarters are in India.

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