Portland trail blazers case study conjoint analysis solution

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A major U. The challenge was to determine product strategies to return the bank to its position of strength. This content was provided by Sawtooth Technologies. Visit their website at www. Situation A major U.
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How to conjoint Essay

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Designed to teach conjoint analysis, this case challenges students to make tactical decisions based on marketing research. A National Basketball Association franchise is struggling to increase attendance. It contracts a marketing research firm to conduct a conjoint analysis focusing on several aspects of its season ticket offerings with the hope that it can profitably improve their attractiveness. Brushing up HBR fundamentals will provide a strong base for investigative reading. Often readers scan through the business case study without having a clear map in mind. This leads to unstructured learning process resulting in missed details and at worse wrong conclusions.
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To optimize their conversion funnel and increase ticket sales from their online platform, they hired Sq1 , a Portland-based digital marketing agency. Sq1 is a certified VWO partner. From a usability point of view, the team identified 4 main reasons why they felt that the existing navigation menu design was not effective:. Given the high volume of traffic the Trail Blazers website enjoyed, the conversion team knew that even a relatively small lift would have a huge impact on revenue. They hypothesized that redesigning the navigation menu to address the above issues will reduce visitor confusion and, therefore, send more traffic to the Individual Tickets page and increase the average revenue per visitor.
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In order to understand the needs and wants of families with children years of age living near the potential location, a market assessment study was conducted. The assessment was done in two phases. The first general public telephone survey phase gathered information about families with school aged children who were considering a private education. The second phase incorporated an online conjoint study with parents of children who would consider sending their child to the proposed school.

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