Sponsorship strategy business case study

Short essay description
It is well attested that high potential employees are invaluable. They are instrumental in providing shape to the organizations vision and aligning operations and initiatives to the overarching strategy. It has also been identified through innumerable studies that proactive support is lacking towards high potential individuals. There is a clear need for sponsorship programs and sponsor relationships to bring in career advancement and improved performance to achieve overall business success. Or else, the organization stands to lose valuable talent. Sponsorship programs are also used as mediums to reduce gender disparities in some organizations and are used as an empowering method to help women break the proverbial glass ceiling.
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Event sponsorship strategy - Optimy

The business case document is a formal, written argument intended to convince a decision maker to approve a project or a program. The potential costs and benefits associated with each alternative solution are also defined to the extent they are known. When approved, the business case becomes the foundation for the project as it fully documents the reasons for creating the project the requirements and the key benefits to be delivered. Once produced, the business case should be formally endorsed by the project sponsor, before the project is chartered and funding allocated. Successful project managers need to do more than "deliver projects on time and under budget".
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Developing a business case

Sponsorships are the financial or in-kind support of activities. Businesses often sponsor events, trade shows , groups, or charity causes to reach specific business goals and increase their competitive advantage. Though sponsorship is a form of marketing, it is different from advertising , which attempts to persuade customers to make purchases by sharing specific messages about a product or company. Sponsorships, on the other hand, don't directly promote your company or products.
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It seems that every major marketer and most minor ones are engaging in some sort of sponsorship marketing. As […]. Sponsorship marketing typically feels good, but it frequently delivers less than optimal results for the marketer. So how do marketers utilize sponsorships, partnerships, and tie-ins to increase their marketing value?
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