Vicks touch of care campaign case study

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Request a Call Back. Please fill the form below to know how it works. Our training advisors will contact you. You can also send a WhatsApp Message to A digital marketing campaign is known as the online marketing effort forwarded by a company or brand to drive traffic, leads, revenue, conversions, and engagement.
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PRovoke18: Vicks "Touch Of Care" Campaign Shows How Courage Can Pay Off

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Vicks, Touch of Care - MSL India

The transformation of Nisha due to the love and care provided by her adoptive parents, Aloma and David Lobo, forms the crux of this digital video. Created by Publicis Singapore, the story is a first-person narrative by Nisha, who was abandoned by her biological parents when she was just two weeks old. Her life was transformed when she was adopted by Aloma and David Lobo, who despite having children of their own, gave Nisha a family which showered her with unconditional love and the TouchOfCare. It beautifully depicts how Nisha, who is an extraordinary girl, leads an ordinary, regular life — one of hopes, dreams and challenges — and how Aloma has brought her up in a way that is no different from anyone else. Gauri Sawant and Aloma Lobo are perfect examples of people providing extraordinary acts of care.
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Cadbury Dairy Milk's Advertising Campaigns in India

Hernando is jobless and drifting when he takes in the orphan and begins to care for him. After a rocky beginning — and with a little help from Vicks — Hernando steps into his new role as a responsible and loving father. Get the very latest news and insight from Campaign with unrestricted access to campaignlive. Credits Client.
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But every child deserves a touch of care. It is only through care that our children are given a chance to rise above their circumstances and add meaning to their lives. As a brand synonymous with the power of care, Vicks uses this campaign to share the stories of children around the world who have faced harsh realities and how a simple touch of care has transformed their lives. As the campaign ambassador, the value of care is something that resonates deeply with Kolisi.
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