Search engine optimization literature review

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Search engine optimization SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Unpaid traffic may originate from different kinds of searches, including image search , video search , academic search , [2] news search, and industry-specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page SERP. These visitors can then potentially be converted into customers.
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Literature Review on "The idea of Search Engine Optimization

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A Brief Review on Search Engine Optimization | IEEE Conference Publication | IEEE Xplore

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Improving search engine optimization (SEO) by using hybrid modified MCDM models

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Search engine optimization SEO has been considered one of the most important techniques in internet marketing. According to the influential network relation map INRM , external website optimization is the top priority dimension that needs to be improved when implementing SEO. Among the six criteria for evaluation, meta tags is the most significant criterion influencing search engine ranking, followed by keywords and website design. The evaluation of search engine ranking reveals that the website with lowest gap would be the optimal example for administrators of websites to make high ranking website during the time that this study is executed. In modern times, one of the main search engines is the initial step to search for information when people make decisions.
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