It s a tide ad campaign case study

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In recent years brands have taken to subverting the format to create even greater buzz on social media. With Bradshaw Stain still front-of-mind, the creative team brainstormed ideas around stains. No creative breakthroughs were forthcoming, so eventually the decided to flip the idea, and focus on cleanliness. They soon hit upon the insight that every commercial on TV featured people in perfectly clean clothes.
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Procter & Gamble - Tide - "It's a Tide Ad"

Automating cash management is helping Flynn Restaurant Group set the pace in its industry, one faced with relentless competition. As a national provider of state-of-the-art currency management solutions, Armaguard has long provided its expertise to improve the efficiency and security of currency management throughout Australia. Among the top Cooperatives in the south, this non-profit serves residential and small commercial customers in the northeast part of the state, including Walton, Athens-Clarke, Barrow, DeKalb, Greene, Gwinnett, and Morgan counties. The Co-op also provides services to large commercial and industrial customers regardless of location. The healthcare landscape has changed significantly in recent years.
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Procter & Gamble - Tide - "It's a Tide Ad"

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Nice Post. Holi to SpicyIP. Coca Cola long back paid hefty sum to be the official broadcaster of the World Cup. This simply means Tide is better than Rin but at a cost.
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