Parle g company case study

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Please join StudyMode to read the full document. Product Portfolio Brands 1. Parle G3. Monaco Smart Chips9. High brand recall 3.
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Brand Parle-G Case Study

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Swot Analysis Of Parle G - Words | Internet Public Library

India each year and consumption is growing at per cent annually. Parle-G or Parle Glucose biscuit are one of the most popular confectionary biscuits in India. For decades, productivity was instantly recognized by its iconic white paper and depiction of a young girl covering the front. The objective of this case study is to find out the reasons for the preference of people in glucose biscuits and also to know why Parle-g No. Further, it also brings to focus the infrastructure.
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Parle-G Case Study Analysis & Solution

Please join StudyMode to read the full document. The matter presented in this report has not been submitted for any other purpose in this institute. Jayesh Jain for his able guidance and keen interest in the successful completion of this project. We also take the opportunity to thank all those people who have given their valuable time and support to successfully complete the project. The major objectives of the study are as follows : To study the SWOT analysis of Parle - G so as to make an internal and external assessment
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In , Parle Products Pvt. Limited Parle , a leading Indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the Parle-G. A looming problem in this brand category for Parle was that the input prices of two major raw materials for the Parle-G biscuits which together accounted for 55 per cent of their input costs had risen enough in the past 18 months to decrease margins from 15 per cent to less than 10 per cent. Pressure to restore margins led Parle to consider a price increase yet a previous attempt had caused dramatic reduction in sales. Parle subsequently addressed rising input costs by reducing the weight of the package, franchising production, reducing supply chain costs and reducing packaging costs.

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