Red bull stratos campaign case study

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Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us Please leave your feedback. The awards were presented in four categories.

The experimental marketing campaign that became the world’s most-viewed live stream

Red Bull- Stratos Campaign

Experiential marketing is all about creating positive associations between a brand and an experience. This means that marketing agencies fabricate commercials, ads, events, etc that speak to a person on an experiential, emotional level. News organisations worldwide carried the story, giving the company a huge boost in brand exposure. For the premiere of Game of Thrones season 3, UK streaming service Blinkbox created a giant dragon skull and dumped it on a beach in Charmouth. So how do you reinforce brand loyalty through experiential marketing? Immerse your customers in the reality of your product. The benefit of this kind of experiential marketing?

Different Approaches towards PR-Campaign - Case Study Example

Back in October energy drink company Red Bull broke new ground in the field of experimental marketing. They took it to new frontiers. To the edge of space actually. This ambitious project was named Red Bull Stratos.
Red Bull streamlines workflows for thousands around the world while maintaining centralized control of company content. More than just an energy drink, Red Bull is a global sports and cultural icon and a way of life. This ethos has propelled the company to not only create a new drink category, but also pioneer a whole host of new marketing and business concepts since its founding in

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