Kellogg s case study pdf

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Kellogg Company is a multinational food manufacturing company which produces cereal and convenience foods, including cookies, breakfast cereals, frozen waffles, and vegetarian foods. Learn why and how Kellogg set their science-based targets. Kellogg products are manufactured in 18 countries and marketed in over countries. During COP21 we wanted to do something smart and long term that aligned with the ambition of governments going to Paris. We had already committed to setting targets for scopes 1, 2 and 3 and we decided we wanted to incorporate the science, as a way of making the target we set strongly justifiable. It was also a way for us to continuing to establish our leadership.
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Case Study - Kellogg

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Kellogg’s : Case Study Analysis | SIMCON Blog

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Whilst local in-store sales have been a touch underwhelming for this British high street brand, it has had success selling dresses online with Tmall part of the Alibaba group. It seems Chinese households are becoming slightly more western in their habits, and breakfast cereals are starting to sneak into their shopping baskets. Despite a high-profile launch and a frenzy of marketing activity, the first breakfast cereals it marketed were an initial failure in India. Following a big media launch effort, initial sales seemed promising but it emerged that consumers were buying the product as a novelty but not repeat purchasing.
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All сomments (1)

  1. [MEMRES-18]
    Trenton T. 26.04.2021

    I was referred by another friend of mine who had a great experience with them, so didnt worry too much.

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