Wendy s a plan for international expansion case study

Short essay description
Starbucks Corporation also known as Starbucks Coffee Company grows its multinational operations through a generic strategy that highlights the specialty of its products. On the other hand, a combination of intensive growth strategies influences the approach that Starbucks uses for growth and expansion. Starbucks Coffee uses the broad differentiation generic strategy for competitive advantage. However, the broad differentiation generic strategy extends to other areas of Starbucks Corporation.
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Tim Hortons Inc. Based in Toronto , Tim Hortons serves coffee, doughnuts and other fast food items. The company was founded in in Hamilton , Ontario , by Canadian hockey player Tim Horton — and Jim Charade [10] — , after an initial venture in hamburger restaurants. Joyce expanded the chain into a multi-billion dollar franchise.
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